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To produce content, Zapier identified keywords and subject areas that were relevant for their target audience. They then established content all around these topics and current the website often, ensuring that content was consistently refreshing and interesting.
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And finally, Zapier implemented structured facts to their website, allowing them being a lot more obvious on SERPs and also to jump out through the Competitors. They made use of structured info to point the solution’s click here options and attributes, which served them to better notify potential customers.
To rank well for unique keywords, your content ought to align seamlessly Along with the search intent driving People keywords. In case your content doesn’t directly handle what people are searching for, then search engines like Google won’t consider it a suitable end result.
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